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Mica - Eid Collection

Project type

Production, Art Direction

Date

March, 2024

Location

North Coast, Egypt

Mica is a popular women's wear retail brand in KSA that is currently focusing on redefining its brand identity to enhance its overall appearance and feel. They recently launched their new Eid collection, and I had the pleasure of working on the production and art direction of the shoot, ensuring that the new collection stayed true to the brand's values, while giving the brand the elevated look it deserves.

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